Campaign to help people reconnect with their local community following a year of social restrictions

The Ageing Better in Birmingham programme is launching a campaign to encourage people over 50 to feel confident and safe to take part in activities when it is allowed to do so again.

The programme, which has been running in Birmingham for the last six years, aims to reduce social isolation and loneliness for local citizens over the age of 50 and reconnecting with people can change their lives now and better prepare them for the future.

The campaign, named 'Ready to Reconnect' is made up of posters in over 300 care homes, GPs and organisations across the city and sit alongside a social media campaign and a micro fund which community groups can use to apply for up to £2,000 to start new activities which could help people over 50 in Birmingham become less socially isolated and lonely

"The idea is very much to nudge people into reconnecting with their community, slowly and safely, because these connections make such a big difference to our health and wellbeing" says Elina Rosen, Ageing Better Coordinator and responsible for the campaign. 

"The campaign is reminding people of the good that comes from connecting with those around us. It is our hope that those who feel a little hesitant about leaving their homes can get back into the habit of seeing people regularly again."

Ageing Better in Birmingham is now looking for more organisations and local businesses who can help promote the campaign's message by putting a campaign-poster up in their venue when they are open to the public or community groups. It could be a window, a counter, a notice board or a space dedicated to community information.

The campaign will be promoted from the end of March 2021 with plans to send out campaign materials from mid-April, in line with the route out of lockdown which allow community venues to reopen from 12 April.

Are you a local organisation or businesses and would like to help get people to reconnect with their local community again? 

To receive a campaign poster in the post, please send an email to Elina Rosen on including your name, the address to send the poster to and how many A4 or A3 posters you would like. 

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